Athene launches Amplify 3.0 RILA with new buffer options and simpler structure for better retirement solutions.

Athene Holding Ltd. has introduced Athene Amplify 3.0, a registered index-linked annuity (RILA) that offers new buffer options (1% and 100%) alongside existing ones to cater to various risk levels. The product simplifies the selection process by combining fee and no-fee options into a single contract and includes a Performance Lock feature allowing clients to lock gains and reposition during the term. This launch aims to enhance flexibility, control, and ease of use for financial professionals and clients, supporting Athene's growth in the expanding RILA market, which saw nearly $80 billion in sales in 2025. Amplify 3.0 is expected to help financial advisors deliver more customized retirement outcomes efficiently.