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ASI hires Matt Gilliland as chief product officer to boost AI tech in promotional products industry

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18 Sep 2026
PRNewsWire
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ASI hires Matt Gilliland as chief product officer to boost AI tech in promotional products industry

The Advertising Specialty Institute (ASI) appointed Matt Gilliland as chief product officer to accelerate AI-driven technology development for the $27.7 billion promotional products industry. Gilliland, with over 18 years of tech experience including 12 years at Zillow, will lead the enhancement of ASI's ESP+ platform, which connects distributors and suppliers of branded merchandise. This move aims to streamline campaign creation, sales, and customer service through AI tools, building on ASI's recent launch of an AI-powered design studio. The appointment signals ASI's commitment to modernizing its technology to better serve its network of promotional product professionals.

The Advertising Specialty Institute's appointment of Matt Gilliland as chief product officer comes amid a Technology sector market where only 36 of 150 US stocks rose today. For readers following this sector, here is Pluang's market snapshot as of Sep 18, 2026 21:31 WIB: Lam Research Corporation (LRCX) gained 4.19% to USD 280.59 with 100% buy order activity and a typical hold time of 59 days; Super Micro Computer Inc (SMCI) fell 4.16% to USD 38.67 with 61% sell order activity and a typical hold time of 18 days; Five9 Inc (FIVN) dropped 4.12% to USD 33.08 with 100% buy order activity and a typical hold time of 71 days.

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