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Survey finds white teeth boost Americans' confidence, with ARM & HAMMER promoting baking soda toothpaste.

Market News
21 Jul 2026
PRNewsWire
View Source
Bullish
Survey finds white teeth boost Americans' confidence, with ARM & HAMMER promoting baking soda toothpaste.

A new national survey by ARM & HAMMER Toothpaste reveals that 51% of Americans feel more confident with white teeth and prefer simple oral care routines. The brand, endorsed by Monica Padman, highlights baking soda's benefits for whitening, acid neutralization, and plaque removal. Despite widespread use of baking soda at home, many are unaware of its dental advantages. ARM & HAMMER emphasizes its toothpaste's gentle yet effective cleaning powered by baking soda, aiming to simplify and improve oral care.

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