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Apple to unveil new Macs including possible touchscreen laptop on Oct 28 event

Others
19 Oct 2026
CNBC
View Source
Bullish
Apple to unveil new Macs including possible touchscreen laptop on Oct 28 event

Apple announced a product launch event on October 28 in Los Angeles, expected to showcase new high-end Macs powered by its own chips. Analysts anticipate the debut of a touchscreen MacBook, marking a shift under new CEO John Ternus. This event follows recent updates to Mac Mini, Mac Studio, and MacBook lines, with the iMac awaiting an update since 2024. Macs remain a key part of Apple's AI strategy despite being 10% of revenue, with Apple shares up 26% this year.

Apple shares trade at USD 342.63 on Pluang as of Oct 20, 2026 00:41 WIB, slightly down 0.24% in one day. The stock is near its 52-week high of USD 343.46. Volume stands at 59,946,368, showing active investor interest ahead of the product launch event.

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