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Apple's Services hit $30.7B with Siri AI boost; stock target set at $359.38, 17.7% upside expected.

Analyst Insights
14 Aug 2026
24/7 Wall Street
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Bullish
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Apple reported a record $30.7 billion in Services revenue for the June quarter, up 12% year-over-year, driven by strong iPhone sales and the global rollout of an enhanced Siri AI assistant. CEO Tim Cook expressed high enthusiasm for Siri AI, which is expected to monetize across Apple's 2.5 billion active devices, supported by new iCloud Plus tiers and growing Apple Pay users. Despite recent stock dips and supply challenges, Apple's Q3 revenue beat expectations with $109.42 billion and earnings per share of $2.02. Analysts see a 17.7% upside to a $359.38 price target over the next year, with potential further gains if AI and Services continue to expand. Risks include rising memory costs and margin pressures, but Apple's asset-light AI strategy and strong R&D investment support confidence in growth.

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