Apple has increased the prices of its existing iPhone models by $100, with new starting prices such as $799 for the iPhone 16 and $699 for the iPhone 17e. This price hike comes alongside the launch of the new iPhone 18 and the first foldable iPhone Duo. The move breaks Apple's usual pattern of lowering prices on older models when new ones arrive. The increase is driven by rising costs of memory and storage chips due to global shortages and higher demand from AI and cloud companies. Apple also discontinued the iPhone 17 Pro and Pro Max models. The company may also be leveraging its new Upgrade program to ease the impact of higher prices on consumers.
Apple CEO John Ternus emphasized that the iPhone remains a core part of Apple's product strategy, especially in the AI era. Contrasting with previous leadership, Ternus positioned the iPhone as the ideal intelligent personal hub due to its powerful h...
Apple's new foldable phone, the Duo, features a hinge designed using AI and 3D printing to enhance durability and reduce wear. The company uses AI algorithms to match each hinge perfectly with its housing and applies a custom photopolymer layer to sm...
Apple has unveiled a redesigned Health app alongside its new Apple Watch Series 12 and Ultra 4. The updated app uses Apple Intelligence to provide personalized health insights, including a readiness score and a "Health Age" metric that compares healt...
Apple introduced the Apple Watch Series 12 and Apple Watch Ultra 4, focusing on software upgrades rather than major hardware changes. Key new features include AI-driven "Audio Intelligence" like Live Rewind to review recent conversations and Siri Rec...
Apple launched the iPhone 18 Pro and iPhone 18 Pro Max featuring a 48MP camera with variable aperture and enhanced low-light performance. Both models use the new A20 Pro chip and improved cooling, with battery life supporting up to 45 hours of video ...
