Investment
Features
FeesSafety
Academy
More
Pluang+

Apple modifies app tracking consent screens in EU after antitrust probe to ease user concerns.

Market News
17 Sep 2026
TechCrunch
View Source
Neutral
Apple modifies app tracking consent screens in EU after antitrust probe to ease user concerns.

Following a multi-year antitrust investigation by German and European regulators, Apple has agreed to change how apps request user consent for tracking across other apps and websites in the EU. The new rules allow app developers to use a redesigned consent screen with less intimidating language, full-page display, and an option to provide more information about data use. These changes aim to make the consent process clearer and less biased in favor of Apple’s own apps, which previously did not require such consent. Apple will also permit developers to re-prompt users annually for tracking permission, enhancing transparency and user control in the EU market.

Apple Inc shares trade at USD 335.84 on Pluang as of Sep 17, 2026 23:21 WIB, showing a 1.03% gain for the day. The stock's market cap stands at $4.85 trillion, reflecting its massive scale in the technology sector. Despite regulatory changes in the EU, Pluang users show a 78% sell and 22% buy order split, indicating mixed investor sentiment.

More News (AAPL)

Apple closes above $5 trillion market value as John Ternus becomes CEO.

Apple closes above $5 trillion market value as John Ternus becomes CEO.

Apple has reached a historic milestone by closing its stock price above a $5 trillion market valuation for the first time, coinciding with John Ternus taking over as CEO. This achievement follows Tim Cook's 15-year leadership, during which Apple's ma...

Market News
Bullish
4 hours ago
OpenAI alleges ex-employee stole 100+ confidential files, sharing them with Apple amid trade secret lawsuit.

OpenAI alleges ex-employee stole 100+ confidential files, sharing them with Apple amid trade secret lawsuit.

OpenAI claims a former employee took over 100 confidential files about an unreleased device when leaving OpenAI to rejoin Apple. The files reportedly included detailed engineering and manufacturing data, which OpenAI says Apple used to advance its AI...

Market News
Bearish
7 hours ago
OpenAI accuses ex-employee of leaking secrets to Apple, delaying trade secrets lawsuit.

OpenAI accuses ex-employee of leaking secrets to Apple, delaying trade secrets lawsuit.

OpenAI alleges a former employee who left for Apple leaked over 100 files about an unreleased AI product and presented it to Apple's leadership. This claim has delayed a scheduled court showdown between OpenAI and Apple over trade secrets. Apple deni...

Market News
Bearish
8 hours ago
Apple hits $5 trillion market cap amid strong iPhone demand and AI growth potential.

Apple hits $5 trillion market cap amid strong iPhone demand and AI growth potential.

Apple's market value surpassed $5 trillion, driven by strong iPhone 17 sales and a new smart home product launch. The company posted solid earnings with 10 consecutive beats, showing revenue growth in iPhone, Mac, and Services segments. Analysts see ...

Analyst Insights
Bullish
13 hours ago
Apple and Salesforce beat earnings but doubts remain if AI boosts profits sustainably

Apple and Salesforce beat earnings but doubts remain if AI boosts profits sustainably

Apple and Salesforce both exceeded earnings expectations, driven by strong iPhone 17 sales and rapid growth in Salesforce's Agentforce AI platform. However, investors remain skeptical about whether agentic AI will significantly impact long-term profi...

Company Fundamentals
Neutral
14 hours ago
banner-footerbanner-footer

Invest & Trade with
#1 Award-Winning Investment Super App