AI firms Anthropic and OpenAI adopt Palantir's strategy to expand AI use with embedded engineers.

Anthropic and OpenAI have launched new joint ventures inspired by Palantir Technologies' approach to grow their AI customer base. They are embedding forward-deployed engineers (FDEs) with clients to provide tailored AI solutions, a strategy that Palantir popularized. This move aims to accelerate AI adoption among enterprises by offering more customized and hands-on support. The approach reflects a broader industry trend of integrating AI deeply into business operations through close collaboration with clients.