Anthropic launches AI shopping agents boosting cart size and purchase rates, skipping payment integration.

Anthropic introduced a blueprint allowing retailers to build AI shopping agents on its Claude platform, with Shopify and Priceline already using it. These agents help customers find products and build carts, reportedly increasing cart sizes by up to 35% and purchase completion by 60%. The blueprint excludes payment and checkout functions, leaving transactions to retailers and partners like Visa and Mastercard, focusing solely on enhancing the shopping experience without handling payments. This approach addresses consumer trust concerns around AI in commerce while enabling personalized shopping support.