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DA Davidson keeps Buy on Microsoft with $550 target, sees 40% upside on AI growth.

Analyst Insights
06 Jul 2026
Finbold
View Source
Bullish
pluang ai news

DA Davidson reaffirmed its Buy rating on Microsoft, setting a $550 price target, implying about 40% potential upside from current prices. The positive outlook is driven by confidence in Microsoft's AI strategy, especially the role of Microsoft Copilot as an orchestration layer for enterprise AI. The firm highlights Copilot's ability to manage workflows and select AI tools, giving Microsoft a competitive edge. Expansion into open-source AI integration is seen as the next growth opportunity, despite rising competition from Nvidia and Meta. Wall Street consensus also remains bullish, with an average 12-month target of $562.10, supported by Microsoft's growing AI ecosystem and strategic partnerships.

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