
The Amplify Online Retail ETF (IBUY) saw a significant rally in June, driven by strong performance in digital healthcare, specialized e-commerce, and online travel stocks. Key contributors included Hims & Hers Health, Wayfair, Tripadvisor, Instacart, Victoria’s Secret, and Redcare Pharmacy, with returns ranging from 19% to over 50%. The ETF’s diversified approach across various online retail sectors and its modified equal-weighting strategy helped capture growth despite broader economic challenges. This positions IBUY as a strategic option for investors seeking targeted exposure to the evolving online retail market.