American Airlines reintroduces seatback entertainment and adds premium seats to attract high-spending travelers.

American Airlines is bringing back seatback entertainment screens and adding premium seats to its narrowbody jets starting in 2028. This move responds to traveler demand, especially from younger passengers, and aims to close the profit gap with competitors like Delta and United. The new 4K displays will feature Bluetooth audio and USB-C charging, and existing planes will be retrofitted with these upgrades. This strategy is part of American Airlines' effort to boost appeal and profitability amid strong competition.