Amazon's stock is up just 9.84% year-to-date and remains 12% below its 52-week high despite strong earnings growth and AWS's fastest expansion in 18 quarters. Analysts are unanimously bullish with zero sell ratings, but concerns over Amazon's high capital expenditures ($200 billion projected for 2026) and negative free cash flow have kept the stock from rising further. The consensus price target is $328.17, while some forecasts suggest a potential rise to $425 by the end of 2027 if AWS margins hold, the chip business scales, and advertising growth continues. The main risk is a slower-than-expected payback on AI-related investments. Overall, Amazon trades at a forward P/E of about 18x, which is considered attractive given its strong operating income growth.
Amazon trades at USD 249.33 on Pluang as of Sep 15, 2026 23:42 WIB, down 1.66% in the last day. The stock is 12% below its 52-week high of USD 284.02. Market cap stands at $2.73 trillion, reflecting its large scale despite recent price softness.
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