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Amazon adds Alexa feature to verify messages and fight rising consumer scams in the U.S.

Market News
02 Sep 2026
PYMNTS
View Source
Bullish
pluang ai news

Amazon has introduced a new Alexa feature in the U.S. that lets consumers verify if emails, texts, or calls claiming to be from Amazon are genuine. This tool aims to combat impersonation scams, which are a leading cause of consumer fraud losses, by checking messages against Amazon's official communications and providing real-time verification. It responds with confirmation, denial, or suggests further checks if uncertain, helping users avoid scams and providing Amazon with data to detect new fraud tactics. This move comes amid rising U.S. fraud losses, which reached $15.9 billion in 2025, highlighting the growing need for fast, reliable scam protection tools.

More News (AMZN)

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