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Amazon's Prime Day sales hit record $26.4B, boosting stock 4% amid strong consumer deals.

Market News
29 Jun 2026
Benzinga
View Source
Bullish
pluang ai news

Amazon's Prime Day event generated a record $26.4 billion in U.S. online spending over four days, slightly surpassing Adobe's estimate of $26.3 billion. The sales surge was driven by steady discounts on electronics, apparel, and toys, with consumers using buy-now-pay-later options for 6.6% of orders. Analysts note that tax refunds and consumers stretching budgets with deals contributed to the strong performance, though consumer fatigue may limit future spending. Amazon's stock rose over 4%, supported by positive earnings expectations ahead of the July 30 report and solid analyst ratings with price targets around $320-$350.

More News (AMZN)

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