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Amazon Prime Video adds short-form news clips to compete with TikTok for Gen Z viewers

Market News
14 Sep 2026
TechCrunch
View Source
Neutral
Amazon Prime Video adds short-form news clips to compete with TikTok for Gen Z viewers

Amazon Prime Video is expanding its news coverage by introducing short-form news clips featuring local and national stories, available on TVs and soon on web and mobile apps. This move aims to attract younger viewers, especially Gen Z, who prefer quick, organic-feeling news content often found on platforms like TikTok and Instagram. The clips will be part of the News section within the Prime Video app, complementing existing news offerings accessible to all U.S. users. This follows a broader industry trend where streaming services like Peacock, HBO Max, Netflix, and Disney+ are adding short-form content to meet changing viewer preferences for brief, easily consumable entertainment.

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