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Amazon orders six more rockets to expand satellite network but Starlink still leads in coverage and subscribers.

Market News
15 Sep 2026
24/7 Wall Street
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Bullish
Amazon orders six more rockets to expand satellite network but Starlink still leads in coverage and subscribers.

Amazon has ordered six additional Ariane 6 rocket launches to expand its Amazon Leo satellite network, aiming to compete with SpaceX's Starlink. Despite having nearly 400 satellites in orbit and signing enterprise deals with companies like Delta and Vodafone, Amazon Leo remains behind Starlink, which already serves millions of users. Amazon's strong financial backing and diversified launch partners give it a solid foundation, but it needs to increase launch cadence and publicize coverage and subscriber data to close the gap. Analysts view Amazon stock as a buy, banking on AWS growth with satellite efforts as a promising optionality.

As of Sep 16, 2026 02:02 WIB, Amazon (AMZN) shares trade at USD 247.85, down 2.24% for the day on Pluang. SpaceX (SPCX) stock is priced at USD 144.18, declining 2.66% in the same session. Amazon's market cap stands at $2.73 trillion, notably larger than SpaceX's $1.95 trillion, highlighting Amazon's financial strength despite the competitive satellite market.

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