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Amazon adds Affirm BNPL option in UK, offering flexible installment payments at checkout.

Market News
23 Sep 2026
PYMNTS
View Source
Bullish
Amazon adds Affirm BNPL option in UK, offering flexible installment payments at checkout.

Amazon has partnered with Affirm to introduce buy now, pay later (BNPL) installment options for UK customers. Shoppers can select Affirm at checkout and receive instant eligibility decisions, paying for purchases over £50 either in three interest-free installments or a 48-month interest-bearing plan. This move enhances payment flexibility and transparency with no late fees, integrated into Amazon's existing platform. Affirm's new underwriting model also broadens credit access by better assessing customers' credit timelines, approving those previously declined due to limited credit history.

Amazon shares are trading at USD 248.35 on Pluang as of Sep 24, 2026 00:41 WIB, down 2.60% in the past day. Affirm's stock is priced at USD 68.01 with a 5.24% decline over the same period. Pluang users hold Amazon shares for an average of 126 days, indicating a longer-term interest compared to Affirm's typical hold time of 21 days.

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