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Meta's Muse AI app surges in popularity but faces Amazon's block on purchases.

Market News
23 Sep 2026
CNBC
View Source
Neutral
Meta's Muse AI app surges in popularity but faces Amazon's block on purchases.

Meta's new Muse AI personal agent app has quickly risen to the top of Apple's App Store, boosting Meta's stock by over 20% in two weeks. The app offers features like booking appointments, shopping across sites, and monitoring home security, but Amazon has blocked it from making purchases on its platform, citing policy violations. This move reflects broader retailer concerns about losing direct customer relationships to AI agents. Despite early enthusiasm, experts caution that consumer trust and retailer cooperation remain challenges for Meta's AI ambitions. Meta's upcoming Connect conference aims to further integrate Muse with AI and wearable tech, signaling ongoing investment in this space.

As of Sep 24, 2026 04:21 WIB, Meta Platforms Inc (META) trades at USD 745.34 with a 1-day gain of 1.19% on Pluang, showing continued investor interest following its Muse AI app launch. Meanwhile, Amazon.com Inc (AMZN) is priced at USD 249.40, down 2.19% for the day, reflecting some market caution. Notably, Pluang order activity reveals a strong buy sentiment for Amazon at 94%, contrasting with a 68% sell activity for Meta, highlighting differing investor strategies.

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