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FTC sues Amazon for manipulating ad prices, alleging over $20B gained unfairly.

Market News
31 Aug 2026
Forbes
View Source
Bearish
pluang ai news

The Federal Trade Commission (FTC) has filed a lawsuit against Amazon, accusing the company of secretly raising the minimum prices advertisers must pay to place ads. The lawsuit, involving over 20 state attorneys general, covers a seven-year period during which Amazon allegedly earned more than $20 billion from these practices. This legal action highlights concerns about deceptive pricing tactics in digital advertising and could impact Amazon's advertising business and stock. The case is ongoing, with further developments expected.

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