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FTC sues Amazon for misleading advertisers on ad pricing and auction systems.

Market News
31 Aug 2026
CNBC
View Source
Bearish
pluang ai news

The Federal Trade Commission (FTC) has filed a lawsuit against Amazon, accusing the company of misleading advertisers about its sponsored ads pricing and auction systems. The complaint alleges a company-wide effort to deceive advertisers, including a significant change in Amazon's auction strategy made in 2018. Over 20 state attorneys general have joined the lawsuit, highlighting the broad concern over Amazon's advertising practices. This legal action could impact how Amazon manages its advertising platform and affects advertisers' trust going forward.

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