Alibaba plans to merge its AI platform Qwen with Taobao for AI-driven shopping via conversation.

Alibaba is set to integrate its Qwen AI platform with its Taobao online marketplace, enabling consumers to browse and shop through conversational AI instead of traditional keyword searches. This integration will give Qwen access to over 4 billion products from Taobao and Tmall, supported by AI capabilities that handle logistics, after-sales services, and personalized recommendations. The move highlights a distinct approach in China where AI is deeply embedded in live eCommerce transactions, contrasting with more cautious AI adoption in Western platforms like Amazon and Shopify. This development reflects growing consumer trends favoring AI-driven product discovery and shopping experiences.