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Airbnb shares drop 7.56% as AI travel booking by Meta threatens middleman model

Market News
24 Sep 2026
24/7 Wall Street
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Bearish
Airbnb shares drop 7.56% as AI travel booking by Meta threatens middleman model

Airbnb's stock fell 7.56% to $149.58 following Meta's launch of Muse, an AI agent that books travel directly with suppliers, bypassing intermediaries like Airbnb. This caused a selloff across the online travel sector, including Booking Holdings and Expedia. Despite strong financials and exclusive supply that may protect Airbnb, investors fear AI could reduce fees earned by platforms acting as middlemen. The key question is whether Airbnb's unique direct guest relationships and exclusive listings can withstand AI-driven booking agents. The next booking report will be crucial to gauge the impact.

As of Sep 24, 2026 20:21 WIB, Airbnb shares trade at USD 151.58 on Pluang, up 1.34% for the day despite the reported selloff. Booking Holdings and Expedia also show modest gains, with Booking at USD 157.31 (+0.90%) and Expedia at USD 259.52 (+0.19%). Pluang order activity favors buying Airbnb at 82%, indicating continued investor interest in the platform amid AI-related concerns.

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