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Adobe posts 12.68% revenue growth despite 24% stock drop; Firefly ARR soars 50% QoQ.

Analyst Insights
02 Jul 2026
Seeking Alpha
View Source
Bullish
pluang ai news

Adobe reported a strong 12.68% year-over-year revenue growth and significant momentum in annual recurring revenue (ARR), even though its share price has fallen 24% over five months. Its Firefly product's ARR reached $300 million in Q2, growing 50% quarter-over-quarter, with projections to hit $1.6–1.9 billion by the end of 2027. Short-term challenges include AI inference costs and freemium strategies impacting margins, but Adobe's strong user acquisition and upselling potential support durable growth. The company maintains a strong buy rating due to resilient enterprise retention, aggressive stock buybacks, and a defensible position in creative software against AI competition.

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