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Big Ten schools compete to boost blood donations amid national shortage, with $1M prize from Abbott.

Market News
12 Aug 2026
PRNewsWire
View Source
Bullish
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Abbott and the Big Ten Conference have launched the "We Give Blood" drive, a nationwide competition among all 18 Big Ten universities to increase blood donations amid a national blood shortage declared by the American Red Cross. The campaign runs from August 12 to December 4, encouraging anyone in the U.S. to donate blood and log their donation for a Big Ten school to help address both immediate shortages and long-term donor sustainability. The winning school will receive $1 million to support student or community health initiatives, with the winner announced at the Big Ten Football Championship Game on December 5, 2026. This effort aims to recruit younger donors as nearly a quarter of current donations come from donors over 65, ensuring a stable blood supply for the future.

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