YieldMax Universe Fund of Option Income ETFs vs Yum! Brands, Inc. — how do they compare? YieldMax Universe Fund of Option Income ETFs trades at $7.62 (market cap $364M), while Yum! Brands, Inc. trades at $145.19 (market cap $39.02B). The key difference: Yum! Brands, Inc. is far larger — about 107.2× YieldMax Universe Fund of Option Income ETFs's market cap, and Yum! Brands, Inc. pays a 2.1% dividend while YieldMax Universe Fund of Option Income ETFs pays none. Which is the better fit depends on your goals — on Pluang, investors hold YieldMax Universe Fund of Option Income ETFs for 55 Days and Yum! Brands, Inc. for 132 Days on average.
| YMAX | YUM | |
|---|---|---|
Market Cap | $364M | $39.02B |
Volume | 1,181,378 | 2,597,636 |
Sector | Income / Options Overlay | Consumer Cyclical |
52-Week High | $12.98 | $168.16 |
52-Week Low | $7.27 | $135.77 |
Typical Hold Time | 55 Days | 132 Days |
Enterprise Value | — | $50.63B |
Dividend Yield | — | 2.1% |
Signals from Pluang's Aura AI — not financial advice
YMAX trades at $7.53, down 1.83% on the day, with a bearish technical signal from moving averages. The ETF maintains weekly dividend distributions but faces concerns about NAV erosion and sustainability. Recent portfolio adjustments aim to address performance issues, though the fund's structure as a fund-of-funds adds additional cost layers that impact returns.
The outlook remains cautious due to structural concerns and persistent share price decline despite high yield. Investment opportunity exists for income-focused investors willing to accept principal erosion risks, while the primary risk involves unsustainable distribution policy and compounding fees affecting long-term total returns.
YUM stock trades at $145.15, up 3.42% today, with a bullish technical signal and strong support at $141. Revenue grew to $8.21B in 2025, with net income of $1.56B and a 25.4% net margin. The company recently sold Pizza Hut for $1.5B, focusing on KFC and Taco Bell, and declared a $0.75 dividend payable September 18, 2026.
Outlook is positive with a consensus price target of $170.44, though high debt and competitive pressures pose risks. Earnings beat expectations in two of the last three quarters, and cash flow from operations is robust at $2.01B, supporting shareholder returns amid a hold-heavy analyst rating.
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YMAX is an actively managed 'fund of funds' that provides equal-weighted exposure to the full suite of YieldMax option income ETFs. It is designed to generate high current income by aggregating the premiums from various single-stock and thematic covered call strategies, offering a diversified approach to high-yield option investing.
Read more on YMAX →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →