22nd Century Group Inc vs Yum! Brands, Inc. — how do they compare? 22nd Century Group Inc trades at $4.25 (market cap $1.49M), while Yum! Brands, Inc. trades at $148 (market cap $40.62B). The key difference: Yum! Brands, Inc. is far larger — about 27261.7× 22nd Century Group Inc's market cap, and Yum! Brands, Inc. pays a 2.04% dividend while 22nd Century Group Inc pays none. Which is the better fit depends on your goals.
| XXII | YUM | |
|---|---|---|
Market Cap | $1.49M | $40.62B |
Sector | Technology | Consumer Cyclical |
52-Week High | $1.07K | $168.16 |
52-Week Low | $3.90 | $138.21 |
Enterprise Value | -$6.74M | $51.88B |
Dividend Yield | — | 2.04% |
Trailing returns across standard periods
Latest headlines on both assets
22nd Century Group is a plant biotechnology company that uses genetic engineering and gene editing to control the levels of nicotine in tobacco plants. Its flagship product line, VLN®, is the first and only combustible cigarette authorized by the FDA as a Modified Risk Tobacco Product (MRTP), containing 95% less nicotine than traditional cigarettes to help adult smokers smoke less.
Read more on XXII →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →