Workiva Inc vs Zillow Group Inc Class A — how do they compare? Workiva Inc trades at $73.25 (market cap $4.01B), while Zillow Group Inc Class A trades at $29.87 (market cap $6.59B). The key difference: Zillow Group Inc Class A is the larger of the two by market cap, and Workiva Inc is trading nearer its 52-week high, Zillow Group Inc Class A nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Workiva Inc for 21 Days and Zillow Group Inc Class A for 86 Days on average.
| WK | ZG | |
|---|---|---|
Market Cap | $4.01B | $6.59B |
Volume | 1,301,708 | 1,361,381 |
Sector | Technology | Media |
52-Week High | $93.31 | $74.58 |
52-Week Low | $44.31 | $27.70 |
Typical Hold Time | 21 Days | 86 Days |
Enterprise Value | $3.99B | $6.47B |
Signals from Pluang's Aura AI — not financial advice
Workiva (WK) trades at $73.69, up 3.02% with strong technical momentum and bullish moving averages. The company shows impressive revenue growth with 2026 revenue reaching $966 million and net income turning positive at $47 million. Recent earnings beats and AI product innovations at Amplify 2026 conference highlight operational strength. Analyst sentiment remains overwhelmingly positive with 16 buy ratings and an $86 consensus price target.
WK presents a compelling growth story with improving profitability and strong analyst support, though elevated valuation multiples and technical overbought conditions warrant caution. The stock's 88.89% buy rating and 16.7% upside to consensus target suggest continued optimism, but investors should monitor execution of AI initiatives and competitive pressures in the regulatory technology space.
Zillow Group (ZG) trades at $29.90, up 6.9% in the last session, showing strong momentum despite mixed technical signals. The company has demonstrated improving fundamentals with revenue growth to $2.58 billion in 2025 and a return to profitability with net income of $23 million. Recent earnings beats in Q1 and Q2 2026 suggest operational improvement, though cash flow trends remain volatile with negative net cash flow of $312 million in 2025.
The stock presents a compelling turnaround story with improving profitability and strong analyst price targets averaging $48.87, offering significant upside potential. However, investors face risks from the volatile housing market, high P/E ratio of 130, and ongoing competitive pressures in the real estate technology sector that could challenge future growth.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Workiva is a leading provider of cloud-based platforms for complex reporting and compliance. It enables organizations to connect and manage data across financial reporting, ESG (Environmental, Social, and Governance), and GRC (Governance, Risk, and Compliance), serving as a single source of truth for auditable, transparent disclosures to regulators and stakeholders.
Read more on WK →Zillow Group is an Internet-based real estate company that has historically focused on deriving ad revenue from third-party brokers on online marketplaces such as Zillow.com, Trulia, and HotPads. More recently it has shifted its focus to iBuying via the Zillow Offers platform.
Read more on ZG →