Compare WD 40 Company (WDFC) vs Yum! Brands, Inc. (YUM) Price & Performance

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Price performance (Past 24H)

Key statistics

WD 40 Company vs Yum! Brands, Inc. — how do they compare? WD 40 Company trades at $237.72 (market cap $3.22B), while Yum! Brands, Inc. trades at $148 (market cap $40.62B). The key difference: Yum! Brands, Inc. is far larger — about 12.6× WD 40 Company's market cap, and Yum! Brands, Inc. pays the higher dividend (2.04%). Which is the better fit depends on your goals.

	WDFC	YUM
Market Cap	$3.22B	$40.62B
Sector	Technology	Consumer Cyclical
52-Week High	$264.91	$168.16
52-Week Low	$187.52	$138.21
Enterprise Value	$3.27B	$51.88B
Dividend Yield	1.7%	2.04%

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Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

WD 40 Company

WDFC trades at $239.59, down 2.92% today, with a bullish technical signal supported by moving averages and ADX indicators. Recent Q2 2026 earnings beat expectations at $2.33 EPS versus $1.58 expected, driven by strong sales growth. The company maintains solid profitability with a 13.22% net income margin and positive operating cash flow of $87.93 million in 2025, though 2026 projections show slight margin compression.

The outlook is mixed: strong brand moat and consistent cash flow support dividends, but high valuation multiples (P/E 37.5) and analyst caution (71% hold rating) limit near-term upside. Risks include input cost pressures and competitive maintenance markets. Institutional sentiment leans neutral despite recent earnings strength.

Yum! Brands, Inc.

No Aura AI signal available yet.

Aura AI is an analytical signal, not financial advice — do your own research.

Returns comparison

Trailing returns across standard periods

Top news

Latest headlines on both assets

WDFC

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YUM

Yum! Brands faces cyclosporiasis outbreak but impact is mild with no deaths and ongoing recalls.Seeking Alpha · 14 hours agoBearish Taylor Farms recalls iceberg lettuce in 27 states over Cyclospora contamination riskCNBC · 3 days agoBearish Sweetgreen stock jumps 15% after diarrhea outbreak traced to Taco Bell, not salad chainNew York Post · 4 days agoNeutral View details →

About WD 40 Company

WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.

About Yum! Brands, Inc.

Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.