WD 40 Company vs Wix.Com Ltd — how do they compare? WD 40 Company trades at $211.17 (market cap $2.73B), while Wix.Com Ltd trades at $74.13 (market cap $3.11B). The key difference: WD 40 Company and Wix.Com Ltd are close in size by market cap, and WD 40 Company pays a 2% dividend while Wix.Com Ltd pays none. Which is the better fit depends on your goals — on Pluang, investors hold WD 40 Company for 22 Days and Wix.Com Ltd for 62 Days on average.
| WDFC | WIX | |
|---|---|---|
Market Cap | $2.73B | $3.11B |
Volume | 130,665 | 809,286 |
Sector | Basic Materials | Technology |
52-Week High | $264.91 | $145.54 |
52-Week Low | $187.52 | $40.43 |
Typical Hold Time | 22 Days | 62 Days |
Enterprise Value | $2.79B | $4.19B |
Dividend Yield | 2% | — |
Signals from Pluang's Aura AI — not financial advice
WD-40 Company (WDFC) trades at $201.50, down 1.31% on the day, with technical indicators showing a bearish trend. The company maintains strong fundamentals with 55.82% gross margins and 13.22% net income margin, though recent earnings showed mixed results with two beats and one miss. Analyst consensus is mixed with 71% hold ratings despite a $475 price target, while institutional buying activity remains active. Recent news highlights strategic growth initiatives including global expansion and new CFO leadership.
The stock presents a cautious outlook with strong profitability offset by premium valuations (P/E 30.64) and technical weakness. Upside potential exists from the significant analyst price target premium, but risks include margin pressure from input costs and execution challenges in international markets. Current levels near support at $198-200 may offer entry points for long-term investors.
Wix stock trades at $72.97, down 1.27% today, amid a bearish technical signal and mixed earnings. Recent quarters show volatility with a Q1 2026 miss but a Q2 beat. Revenue growth is solid, reaching $1.99B in 2025, but profitability remains weak with a negative net income margin. The stock faces headwinds from a securities class action lawsuit, with multiple law firms announcing deadlines in late September 2026.
The outlook is cautious; analyst consensus is bullish with a $77 price target, but high valuation ratios and legal risks offset growth potential. Investors should weigh strong revenue trends against profitability challenges and near-term sentiment pressure from litigation.
Trailing returns across standard periods
WD-40 Company is a global marketing organization dedicated to creating 'positive lasting memories' by developing and selling products that solve maintenance and cleaning problems. Built around the legendary WD-40 Multi-Use Product, the company operates an asset-light business model, focusing on brand management and innovation while utilizing a network of contract manufacturers to deliver solutions across the Americas, EIMEA, and Asia-Pacific.
Read more on WDFC →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →