Wayfair Inc vs Zillow Group Inc Class A — how do they compare? Wayfair Inc trades at $103.58 (market cap $14.14B), while Zillow Group Inc Class A trades at $33.23 (market cap $7.68B). The key difference: Wayfair Inc is the larger of the two by market cap, and Wayfair Inc is trading nearer its 52-week high, Zillow Group Inc Class A nearer its low. Which is the better fit depends on your goals.
| W | ZG | |
|---|---|---|
Market Cap | $14.14B | $7.68B |
Sector | Consumer Cyclical | Media |
52-Week High | $119.05 | $86.76 |
52-Week Low | $57.40 | $29.14 |
Enterprise Value | $16.47B | $7.56B |
Signals from Pluang's Aura AI — not financial advice
Wayfair (W) trades at $103.59, up 0.25% with bullish technical signals including a golden cross pattern. The company reported strong Q2 2026 results with EPS of $0.95 beating estimates and 7.5% revenue growth. Despite negative net margins, operating cash flow improved to $534 million in 2025. Analyst consensus leans bullish with 52% buy ratings and a $122 price target representing 18% upside potential.
The outlook remains positive driven by U.S. market share gains and margin expansion guidance, though risks include persistent losses and high debt levels. Technical support at $102 provides near-term protection while resistance at $105-108 marks the next challenge. The stock's momentum appears sustainable if execution continues.
Zillow Group (ZG) trades at $32.97, down 3.23% today, reflecting near-term pressure amid a securities class action deadline. The stock shows a bearish technical signal with support at $32 and resistance at $35. Fundamentally, revenue grew to $2.58B in 2025 with a net income of $23M, marking a return to profitability after losses in prior years, though valuation ratios like a P/E of 149 indicate high expectations. Recent Q2 2026 earnings beat expectations with 18% revenue growth, driven by the Preferred Agent model.
The outlook is mixed: analyst consensus is a Buy with a $47.56 price target, suggesting 44% upside, but risks include legal overhangs from the class action and a high P/E requiring sustained growth. Investors should weigh the bullish monetization shift against near-term volatility and profitability challenges.
Trailing returns across standard periods
Latest headlines on both assets
Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →Zillow Group is an Internet-based real estate company that has historically focused on deriving ad revenue from third-party brokers on online marketplaces such as Zillow.com, Trulia, and HotPads. More recently it has shifted its focus to iBuying via the Zillow Offers platform.
Read more on ZG →