Compare Vipshop Holdings Ltd - ADR (VIPS) vs Yum! Brands, Inc. (YUM) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
Vipshop Holdings Ltd - ADR vs Yum! Brands, Inc. — how do they compare? Vipshop Holdings Ltd - ADR trades at $12.71 (market cap $6.05B), while Yum! Brands, Inc. trades at $143 (market cap $39.02B). The key difference: Yum! Brands, Inc. is far larger — about 6.4× Vipshop Holdings Ltd - ADR's market cap, and Vipshop Holdings Ltd - ADR pays the higher dividend (4.87%). Which is the better fit depends on your goals — on Pluang, investors hold Vipshop Holdings Ltd - ADR for 49 Days and Yum! Brands, Inc. for 132 Days on average.
| VIPS | YUM | |
|---|---|---|
Market Cap | $6.05B | $39.02B |
Volume | 3,719,230 | 2,597,636 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $20.29 | $168.16 |
52-Week Low | $12.09 | $135.77 |
Typical Hold Time | 49 Days | 132 Days |
Enterprise Value | $2.87B | $50.63B |
Dividend Yield | 4.87% | 2.1% |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Vipshop Holdings trades at $12.77, showing modest daily gains of 0.16%. The stock presents compelling value with a P/E of 4.12 and P/S of 0.41, significantly below sector averages. Recent earnings showed mixed results with Q2 2026 missing expectations, but the company maintains strong profitability with 9.82% net margins and 24.44% ROE. Technical indicators show a bullish overall signal despite recent price consolidation near key support levels.
The investment case balances deep valuation discounts against growth challenges. Analyst consensus targets $16.17 (26% upside) with 54% buy ratings, though recent earnings misses and consumer spending concerns warrant caution. Strong cash generation and shareholder returns provide downside protection, making VIPS attractive for value investors despite near-term headwinds.
YUM Brands trades at $140.35, up 0.36% today, with mixed technical signals showing bullish overall but bearish moving averages. The company demonstrates strong fundamentals with 2025 revenue of $8.21B and net income of $1.56B, though recent earnings show mixed quarterly performance. YUM completed the Pizza Hut sale for approximately $1.5B in September 2026, focusing on core brands KFC and Taco Bell.
YUM presents a compelling opportunity with analyst consensus target of $170.44 (21% upside), supported by consistent cash flow growth and strategic brand focus. Key risks include high debt levels ($11.25B long-term) and competitive pressures in the QSR space. The stock offers dividend stability with nine consecutive years of increases.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
Investor sentiment on Pluang
What Pluang investors did over the last 30 days
No sentiment data available yet.
Top news
Latest headlines on both assets
Top news
Latest headlines on both assets
About Vipshop Holdings Ltd - ADR
Vipshop Holdings Ltd is an online discount retailer for brands in China. The company offers branded products to consumers in China through flash sales on its vipshop.com, vip.com and lefeng.com websites. Flash sales represent an online retail format combining the advantages of e-commerce and discount sales through selling a finite quantity of discounted products or services online for a limited period of time. It deals in a wide range of products and services for consumers specializing in branded cosmetics, apparel, healthcare products, food and other consumer products. Its operating segment includes Vip.com and Shan Shan Outlets. The company generates maximum revenue from Vip.com segment.
Read more on VIPS →About Yum! Brands, Inc.
Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →
