Vanguard Dividend Appreciation Index Fund ETF vs Zeta Global Holdings Corp — how do they compare? Vanguard Dividend Appreciation Index Fund ETF trades at $239.05 (market cap $132.40B), while Zeta Global Holdings Corp trades at $33.09 (market cap $8.29B). The key difference: Vanguard Dividend Appreciation Index Fund ETF is far larger — about 16× Zeta Global Holdings Corp's market cap, and Zeta Global Holdings Corp is trading nearer its 52-week high, Vanguard Dividend Appreciation Index Fund ETF nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Vanguard Dividend Appreciation Index Fund ETF for 134 Days and Zeta Global Holdings Corp for 19 Days on average.
| VIG | ZETA | |
|---|---|---|
Market Cap | $132.40B | $8.29B |
Volume | 1,287,188 | 7,156,795 |
52-Week High | $246.61 | $33.74 |
52-Week Low | $210.70 | $14.55 |
Typical Hold Time | 134 Days | 19 Days |
Sector | — | Technology |
Enterprise Value | — | $8.18B |
Signals from Pluang's Aura AI — not financial advice
VIG trades at $237.39, up 0.17% with a bullish technical signal from moving averages. The ETF focuses on dividend growth stocks with 10+ years of consecutive dividend increases, offering a lower yield but stronger growth profile compared to peers. Recent quarterly dividend increased 7.5% year-to-date, though growth remains below historical averages. Technical indicators show support at $235-236 and resistance at $238-240.
Outlook remains positive for long-term investors seeking dividend growth, though the strategy sacrifices current yield for quality. Risks include slower dividend growth rates and exclusion of high-yield stocks by design. The ETF's quality focus provides defensive characteristics but may underperform during high-yield market environments.
ZETA trades at $33.03, down 2.1% today but remains near recent highs with strong technical momentum. The company shows robust revenue growth with $1.3B in 2025 and projected $1.6B in 2026, though profitability remains challenged with negative net margins. Recent earnings beats and expanding customer base (197 superscale customers in Q2 2026) support the bullish analyst consensus.
ZETA presents a growth story with expanding AI platform adoption and international expansion, but faces execution risks amid negative cash flow and high valuation multiples. The stock's 75% buy rating from analysts suggests upside potential, though investors should monitor margin improvement and cash flow sustainability.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
The advisor employs an indexing investment approach designed to track the performance of the index, which consists of common stocks of companies that have a record of increasing dividends over time. The advisor attempts to replicate the target index by investing all, or substantially all, of its assets in the stocks that make up the index, holding each stock in approximately the same proportion as its weighting in the index.
Read more on VIG →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →