Upwork Inc vs Zillow Group Inc Class A — how do they compare? Upwork Inc trades at $8.65 (market cap $1.07B), while Zillow Group Inc Class A trades at $29.8 (market cap $6.59B). The key difference: Zillow Group Inc Class A is far larger — about 6.2× Upwork Inc's market cap, and Upwork Inc is more actively traded (2,574,130 versus 1,361,381). Which is the better fit depends on your goals — on Pluang, investors hold Upwork Inc for 38 Days and Zillow Group Inc Class A for 86 Days on average.
| UPWK | ZG | |
|---|---|---|
Market Cap | $1.07B | $6.59B |
Volume | 2,574,130 | 1,361,381 |
Sector | Industrials | Media |
52-Week High | $22.11 | $74.58 |
52-Week Low | $7.84 | $27.70 |
Typical Hold Time | 38 Days | 86 Days |
Enterprise Value | $833.01M | $6.47B |
Signals from Pluang's Aura AI — not financial advice
Upwork (UPWK) trades at $8.60, up 2.38% today, with a bearish technical signal despite recent earnings beat. The stock shows strong fundamentals with 77.21% gross margins and 12.93% net income margin, though revenue growth has stalled at $788M in 2025. Recent insider selling and ongoing securities fraud investigations create headwinds, while institutional buying from Bank of America provides some support. Technical indicators show resistance at $9 and support at $8.
The stock presents a mixed outlook with attractive valuation metrics (P/E 10.99, P/S 1.48) but faces significant AI disruption risks and declining active clients. Analyst consensus leans bullish with $9.64 price target, though near-term challenges from weak guidance and legal scrutiny may limit upside potential.
Zillow Group (ZG) trades at $29.87, up 6.79% on the day, showing strong momentum despite mixed technical signals. The company has demonstrated improved financial performance with revenue growth from $2.2B in 2024 to $2.6B in 2025 and achieving profitability with $23M net income after three years of losses. Recent earnings beats in Q1 and Q2 2026 suggest operational improvement, though Q4 2025 missed expectations. Analyst consensus remains divided with a Hold rating but offers significant upside potential with a $48.87 price target.
The outlook for ZG appears cautiously optimistic with fundamental improvement offset by housing market headwinds. Investment opportunity lies in the company's transition to profitability and market share gains in digital real estate, while risks include interest rate sensitivity, competitive pressures from Compass, and ongoing housing affordability challenges that could impact transaction volumes.
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Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →Zillow Group is an Internet-based real estate company that has historically focused on deriving ad revenue from third-party brokers on online marketplaces such as Zillow.com, Trulia, and HotPads. More recently it has shifted its focus to iBuying via the Zillow Offers platform.
Read more on ZG →