Upwork Inc vs Workiva Inc — how do they compare? Upwork Inc trades at $8.24 (market cap $1.03B), while Workiva Inc trades at $72.76 (market cap $3.96B). The key difference: Workiva Inc is far larger — about 3.8× Upwork Inc's market cap, and Workiva Inc is trading nearer its 52-week high, Upwork Inc nearer its low. Which is the better fit depends on your goals.
| UPWK | WK | |
|---|---|---|
Market Cap | $1.03B | $3.96B |
Sector | Industrials | Technology |
52-Week High | $22.11 | $93.31 |
52-Week Low | $7.84 | $44.31 |
Enterprise Value | $791.79M | $3.94B |
Signals from Pluang's Aura AI — not financial advice
Upwork (UPWK) trades at $8.32, down 5.35% amid bearish technical signals and recent earnings volatility. The stock shows mixed fundamentals with strong gross margins of 77.21% but declining net income margins from 28.02% in 2024 to 14.65% in 2025. Recent Q2 2026 earnings beat expectations but weak guidance triggered a selloff. Analyst consensus remains positive with a $9.00 price target despite ongoing securities fraud investigations.
The stock presents a value opportunity with low P/E of 10.67 and P/S of 1.44, but faces significant headwinds from AI disruption to freelance demand and multiple legal investigations. Near-term performance depends on management's ability to navigate AI transition while maintaining client growth.
Workiva (WK) trades at $73.71, down 3.71% today but showing strong fundamental momentum with three consecutive quarterly earnings beats. The stock maintains bullish technical positioning near key support at $72 with an overall bullish signal from moving averages. Recent Q2 2026 results showed 19% revenue growth to $255 million, exceeding guidance, while the company continues to expand its AI capabilities with new product launches.
The outlook remains positive with 89% analyst buy ratings and an $82.50 consensus target offering 12% upside. However, elevated valuation multiples (P/E 86.6) and negative 2025 net income present risks. Key catalysts include continued AI adoption and Q3 earnings, while competition and execution risks warrant monitoring.
Trailing returns across standard periods
Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →Workiva is a leading provider of cloud-based platforms for complex reporting and compliance. It enables organizations to connect and manage data across financial reporting, ESG (Environmental, Social, and Governance), and GRC (Governance, Risk, and Compliance), serving as a single source of truth for auditable, transparent disclosures to regulators and stakeholders.
Read more on WK →