Upwork Inc vs Wix.Com Ltd — how do they compare? Upwork Inc trades at $8.24 (market cap $1.04B), while Wix.Com Ltd trades at $73.87 (market cap $3.04B). The key difference: Wix.Com Ltd is far larger — about 2.9× Upwork Inc's market cap, and Wix.Com Ltd is trading nearer its 52-week high, Upwork Inc nearer its low. Which is the better fit depends on your goals.
| UPWK | WIX | |
|---|---|---|
Market Cap | $1.04B | $3.04B |
Sector | Industrials | Technology |
52-Week High | $22.11 | $184.24 |
52-Week Low | $7.84 | $40.43 |
Enterprise Value | $802.40M | $4.12B |
Signals from Pluang's Aura AI — not financial advice
Upwork (UPWK) trades at $8.32, down 5.35% amid bearish technical signals and recent earnings volatility. The stock shows mixed fundamentals with strong gross margins of 77.21% but declining net income margins from 28.02% in 2024 to 14.65% in 2025. Recent Q2 2026 earnings beat expectations but weak guidance triggered a selloff. Analyst consensus remains positive with a $9.00 price target despite ongoing securities fraud investigations.
The stock presents a value opportunity with low P/E of 10.67 and P/S of 1.44, but faces significant headwinds from AI disruption to freelance demand and multiple legal investigations. Near-term performance depends on management's ability to navigate AI transition while maintaining client growth.
WIX trades at $72.72, down 4.58% amid technical bearish signals and multiple securities class action lawsuits. The company shows revenue growth to $1.99B in 2025 but faces profitability challenges with a negative net income margin of -8.19%. Recent earnings were mixed with Q1 2026 missing expectations while Q2 2026 beat estimates. Cash flow trends show operational strength but significant investing outflows.
Analyst consensus remains positive with 63% buy ratings and $73.36 price target, but legal risks and competitive pressures create headwinds. The stock presents a high-risk opportunity with potential upside if legal issues resolve and AI product execution improves, though current technical weakness suggests caution.
Trailing returns across standard periods
Upwork Inc is a United States-based company that operates an online marketplace that enables businesses to find and work with highly-skilled independent professionals. The develops platform for hiring and freelancing purposes. Its products offering include Upwork Basic, Upwork Plus, Upwork Business, Upwork Enterprise, and Upwork Payroll. The business generates revenue from Talent and Clients across the USA, India, the Philippines and the rest of the world. Substantial income is derived from providing services to Clients.
Read more on UPWK →Wix.com Ltd is a cloud-based development platform provider for millions of registered users worldwide. The company is engaged in web development and management that provides an easy-to-use powerful cloud-based platform of products through a freemium model. Its core products consist of three web editors: the Wix Editor, intended for users with basic technological skills, Wix ADI, intended for novice users and Corvid, intended for more tech-savvy users. The company's web development technology is built based on HTML5 and offers HTML5 compatible capabilities, web design and layout tools, domain hosting, and other marketing and workflow management applications and services. The geographic segments include North America, Europe, Latin America, Asia and others.
Read more on WIX →