Upstart Holdings Inc vs Zillow Group Inc Class A — how do they compare? Upstart Holdings Inc trades at $24.1 (market cap $2.35B), while Zillow Group Inc Class A trades at $29.76 (market cap $6.59B). The key difference: Zillow Group Inc Class A is far larger — about 2.8× Upstart Holdings Inc's market cap, and Upstart Holdings Inc is more actively traded (4,203,337 versus 1,361,381). Which is the better fit depends on your goals — on Pluang, investors hold Upstart Holdings Inc for 39 Days and Zillow Group Inc Class A for 86 Days on average.
| UPST | ZG | |
|---|---|---|
Market Cap | $2.35B | $6.59B |
Volume | 4,203,337 | 1,361,381 |
Sector | Financials | Media |
52-Week High | $52.74 | $74.58 |
52-Week Low | $22.81 | $27.70 |
Typical Hold Time | 39 Days | 86 Days |
Enterprise Value | $3.88B | $6.47B |
Signals from Pluang's Aura AI — not financial advice
Upstart Holdings trades at $24.24, up 0.9% with a bearish technical signal despite recent earnings misses. The company achieved profitability in 2025 with $1.02B revenue and $53.6M net income, though cash flow from operations remains negative at -$147.7M. Recent news highlights partnership expansions into HELOC and auto lending while the stock faces pressure from broader consumer lending sector weakness.
Upstart's AI lending platform shows revenue growth potential but faces execution risks amid volatile credit markets. Analyst consensus targets $39.50 (63% upside) with mixed ratings, while high P/E of 46.5 suggests premium valuation. The key risk remains the company's loan syndication model during economic downturns.
Zillow Group (ZG) trades at $29.53, up 5.58% on the day, with a mixed technical picture showing a bullish overall signal but bearish moving averages. Fundamentally, the company reported a return to profitability in 2025 with net income of $23 million, and revenue is projected to grow to $2.8 billion in 2026. Recent news highlights the company's focus on AI integration and a challenging housing market environment.
The outlook is cautiously optimistic, with a consensus price target of $48.87 suggesting significant upside. Key opportunities include revenue growth and market share gains, while risks involve housing market volatility and intense competition. Analyst sentiment is mixed, with a near-even split between Buy and Hold ratings.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →Zillow Group is an Internet-based real estate company that has historically focused on deriving ad revenue from third-party brokers on online marketplaces such as Zillow.com, Trulia, and HotPads. More recently it has shifted its focus to iBuying via the Zillow Offers platform.
Read more on ZG →