Upstart Holdings Inc vs YieldMax Universe Fund of Option Income ETFs — how do they compare? Upstart Holdings Inc trades at $24.41 (market cap $2.35B), while YieldMax Universe Fund of Option Income ETFs trades at $7.56 (market cap $364M). The key difference: Upstart Holdings Inc is far larger — about 6.5× YieldMax Universe Fund of Option Income ETFs's market cap, and Upstart Holdings Inc is more actively traded (4,203,337 versus 1,181,378). Which is the better fit depends on your goals — on Pluang, investors hold Upstart Holdings Inc for 39 Days and YieldMax Universe Fund of Option Income ETFs for 55 Days on average.
| UPST | YMAX | |
|---|---|---|
Market Cap | $2.35B | $364M |
Volume | 4,203,337 | 1,181,378 |
Sector | Financials | Income / Options Overlay |
52-Week High | $52.74 | $12.98 |
52-Week Low | $22.81 | $7.27 |
Typical Hold Time | 39 Days | 55 Days |
Enterprise Value | $3.88B | — |
Signals from Pluang's Aura AI — not financial advice
Upstart Holdings (UPST) trades at $24.02, up 0.67% with mixed technical signals showing bearish momentum but neutral oscillators. The company reported revenue growth to $1.02B in 2025 with a return to profitability ($53.6M net income), though recent quarters show earnings misses. Analyst sentiment is divided with a $39.50 consensus target, while recent news highlights partnership expansions and sector volatility affecting consumer lending stocks.
The outlook balances AI-driven lending growth against credit market risks and earnings volatility. Investment opportunity lies in valuation upside if execution improves, but risks include debt levels rising to 61.48% of assets and consistent earnings underperformance. The stock's proximity to recent lows suggests cautious investor sentiment amid sector headwinds.
YMAX trades at $7.53, down 1.83% on the day, with a bearish technical signal from moving averages. The ETF maintains weekly dividend distributions but faces concerns about NAV erosion and sustainability. Recent portfolio adjustments aim to address performance issues, though the fund's structure as a fund-of-funds adds additional cost layers that impact returns.
The outlook remains cautious due to structural concerns and persistent share price decline despite high yield. Investment opportunity exists for income-focused investors willing to accept principal erosion risks, while the primary risk involves unsustainable distribution policy and compounding fees affecting long-term total returns.
Trailing returns across standard periods
What Pluang investors did over the last 30 days
Latest headlines on both assets
Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →YMAX is an actively managed 'fund of funds' that provides equal-weighted exposure to the full suite of YieldMax option income ETFs. It is designed to generate high current income by aggregating the premiums from various single-stock and thematic covered call strategies, offering a diversified approach to high-yield option investing.
Read more on YMAX →