Upstart Holdings Inc vs Wayfair Inc — how do they compare? Upstart Holdings Inc trades at $24.38 (market cap $2.34B), while Wayfair Inc trades at $105.14 (market cap $14.31B). The key difference: Wayfair Inc is far larger — about 6.1× Upstart Holdings Inc's market cap, and Wayfair Inc is trading nearer its 52-week high, Upstart Holdings Inc nearer its low. Which is the better fit depends on your goals — on Pluang, investors hold Upstart Holdings Inc for 39 Days and Wayfair Inc for 8 Days on average.
| UPST | W | |
|---|---|---|
Market Cap | $2.34B | $14.31B |
Volume | 3,171,869 | 1,595,934 |
Sector | Financials | Consumer Cyclical |
52-Week High | $52.74 | $119.05 |
52-Week Low | $22.81 | $57.40 |
Typical Hold Time | 39 Days | 8 Days |
Enterprise Value | $3.87B | $16.64B |
Signals from Pluang's Aura AI — not financial advice
Upstart Holdings trades at $24.19, up 1.38% today, but remains in a bearish technical trend with recent earnings misses and volatile cash flows. The company reported revenue of $1.02B in 2025 with a net income of $53.60M, marking a return to profitability after prior losses. Analyst sentiment is mixed with a consensus price target of $39.50, though recent news highlights credit market risks and partnership expansions into HELOC and auto lending.
The outlook hinges on execution in a challenging lending environment; upside exists if AI-driven originations accelerate, but high debt levels and earnings volatility pose significant risks. Investor sentiment is cautious amid sector-wide pressure on fintech stocks.
Wayfair (W) trades at $104.47, down 0.93% with a bullish technical outlook. The company shows mixed fundamentals with $12.46B revenue but negative net margins, while analysts maintain a buy consensus with a $114.06 price target. Recent developments include store expansion and upcoming Q3 earnings.
The stock presents upside potential from analyst targets and operational cash flow growth, but faces risks from persistent losses and high debt. Key catalysts include Q3 earnings on November 4, 2026, and execution of the new brand platform amid competitive retail pressures.
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Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →