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Compare United Parcel Service Inc (UPS) vs Zeta Global Holdings Corp (ZETA) Price & Performance

United Parcel Service IncTrade
Zeta Global Holdings CorpTrade

Price performance (Past 24H)

Key statistics

United Parcel Service Inc vs Zeta Global Holdings Corp — how do they compare? United Parcel Service Inc trades at $94.34 (market cap $80.08B), while Zeta Global Holdings Corp trades at $33.58 (market cap $8.29B). The key difference: United Parcel Service Inc is far larger — about 9.7× Zeta Global Holdings Corp's market cap, and United Parcel Service Inc pays a 6.97% dividend while Zeta Global Holdings Corp pays none. Which is the better fit depends on your goals — on Pluang, investors hold United Parcel Service Inc for 141 Days and Zeta Global Holdings Corp for 19 Days on average.

UPSZETA
Market Cap
$80.08B$8.29B
Volume
6,706,8337,156,795
Sector
IndustrialsTechnology
52-Week High
$120.00$33.74
52-Week Low
$82.87$14.55
Typical Hold Time
141 Days19 Days
Enterprise Value
$104.10B$8.18B
Dividend Yield
6.97%—

Aura AI Summary

Signals from Pluang's Aura AI — not financial advice

United Parcel Service Inc

UPS stock trades at $94.44, up 2.34% today, amid mixed technical signals with a bearish moving average trend but neutral oscillators. Fundamentally, the company shows stable profitability with 5.08% net margin and 29.66% ROE, though revenue has declined from $100.3B in 2022 to $88.66B in 2025. Recent Q2 2026 earnings beat expectations at $1.76 EPS versus $1.65 expected. Analyst sentiment is divided with 47% Buy ratings and a $118.67 consensus target, while recent news highlights margin pressures and competitive threats from Amazon.

The investment outlook for UPS balances attractive valuation (P/E 17.5, below industry average) and strong dividend yield near 7% against declining revenue trends and rising debt-to-asset ratio (33.02% in 2025). Key risks include domestic volume weakness, fuel cost pressures, and Amazon competition, but strategic initiatives like the TikTok Shop partnership and Secure Commerce platform offer growth potential. Wall Street's neutral-to-buy stance suggests cautious optimism for margin recovery.

Zeta Global Holdings Corp

ZETA trades at $33.74, showing strong technical momentum with a bullish moving average signal and trading near resistance at $34. The company demonstrates solid revenue growth with Q2 2026 revenue reaching $1.6B and has beaten earnings estimates for three consecutive quarters. Recent expansion into the UK market and AI platform adoption are driving investor optimism, though negative net margins and high valuation multiples warrant caution.

ZETA presents a growth opportunity with strong analyst support (75% buy ratings) and AI-driven business expansion, but faces execution risks from negative profitability and elevated valuation metrics. The stock's current price above the $32.40 consensus target suggests near-term consolidation potential amid ongoing business transformation efforts.

Returns comparison

Trailing returns across standard periods

Investor sentiment on Pluang

What Pluang investors did over the last 30 days

UPS
1% Buy99% Sell
Avg holding period · 141 Days
ZETA
100% Buy0% Sell
Avg holding period · 19 Days

Top news

Latest headlines on both assets

About United Parcel Service Inc

United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network

Read more on UPS →

About Zeta Global Holdings Corp

Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.

Read more on ZETA →