United Parcel Service Inc vs Yum! Brands, Inc. — how do they compare? United Parcel Service Inc trades at $103.48 (market cap $88.85B), while Yum! Brands, Inc. trades at $148.45 (market cap $39.50B). The key difference: United Parcel Service Inc is far larger — about 2.2× Yum! Brands, Inc.'s market cap, and United Parcel Service Inc pays the higher dividend (6.28%). Which is the better fit depends on your goals.
| UPS | YUM | |
|---|---|---|
Market Cap | $88.85B | $39.50B |
Volume | 2,288,643 | — |
Sector | Industrials | Consumer Cyclical |
52-Week High | $120.00 | $168.16 |
52-Week Low | $82.58 | $138.21 |
Enterprise Value | $112.87B | $51.10B |
Dividend Yield | 6.28% | 2.07% |
Signals from Pluang's Aura AI — not financial advice
UPS trades at $104.71, up 0.22% on the day, with a bearish technical signal but strong fundamentals including a 29.66% ROE and consistent earnings beats. Revenue has declined from $100.3B in 2022 to $88.7B in 2025, though Q2 2026 showed a 7.6% YoY increase. The company maintains a solid dividend yield of 6.3% and is executing a strategic shift away from low-margin Amazon volume.
The outlook is mixed; analyst consensus is a Buy with a $117.90 price target, but technicals and declining net income pose risks. Opportunities include margin improvement from automation and healthcare logistics, while risks involve high dividend payout relative to free cash flow and economic sensitivity.
YUM trades at $145.33, down 3.6% amid bearish technical signals and recent parasite outbreak concerns affecting Taco Bell sales. The company reported strong Q2 2026 earnings of $1.62 per share, beating estimates, with revenue growth continuing from $8.21B in 2025 to projected $8.7B in 2026. Valuation metrics show a P/E of 18.23 and P/S of 4.63, while debt reduction improved with debt-to-asset ratio declining to 143.49 in 2025.
The outlook remains mixed with analyst consensus price target of $174.60 suggesting 20% upside, but legal investigations and food safety issues pose near-term risks. Long-term growth drivers include digital expansion and portfolio optimization following Pizza Hut China sale, though execution on Taco Bell recovery is critical for sentiment improvement.
Trailing returns across standard periods
Latest headlines on both assets
United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →Yum Brands is a U.S.-based restaurant operator featuring a portfolio of four brands: KFC (26,930 global units), Pizza Hut (18,380 units), Taco Bell (7,790 units), and The Habit Burger (310 units) at year-end 2021. With $58 billion in 2021 systemwide sales, the firm is the second-largest restaurant company in the world, behind McDonald's ($112.5 billion) but ahead of Restaurant Brands International ($36 billion) and Starbucks ($25 billion). Yum is 98% franchised, with the largest franchisee, Yum China, created via a 2016 spinoff transaction (after which Yum China agreed to pay 3% royalties to Yum Brands in perpetuity). Yum is the newest evolution of Tricon Brands, formerly a division of PepsiCo, and generates the bulk of its revenue from franchise royalties and marketing contributions.
Read more on YUM →