United Parcel Service Inc vs Workiva Inc — how do they compare? United Parcel Service Inc trades at $94.21 (market cap $78.52B), while Workiva Inc trades at $73.19 (market cap $3.89B). The key difference: United Parcel Service Inc is far larger — about 20.2× Workiva Inc's market cap, and United Parcel Service Inc pays a 7.11% dividend while Workiva Inc pays none. Which is the better fit depends on your goals — on Pluang, investors hold United Parcel Service Inc for 141 Days and Workiva Inc for 21 Days on average.
| UPS | WK | |
|---|---|---|
Market Cap | $78.52B | $3.89B |
Volume | 5,159,366 | 1,378,359 |
Sector | Industrials | Technology |
52-Week High | $120.00 | $93.31 |
52-Week Low | $82.87 | $44.31 |
Typical Hold Time | 141 Days | 21 Days |
Enterprise Value | $102.54B | $3.87B |
Dividend Yield | 7.11% | — |
Signals from Pluang's Aura AI — not financial advice
UPS trades at $94.11, up 1.07% with bearish technical signals but strong fundamentals including a 17.15 P/E ratio and 29.66% ROE. The company has beaten earnings estimates for three consecutive quarters, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. Recent developments include the UPS Secure Commerce platform launch and TikTok Shop partnership, while analysts maintain a $118.67 consensus price target despite near-term margin pressures.
UPS presents a value opportunity with attractive valuation metrics and consistent earnings beats, though declining revenue and competitive pressures from Amazon pose challenges. The 7% dividend yield provides income support, but investors should monitor domestic package volume trends and margin sustainability given recent analyst downgrades and bearish technical indicators.
Workiva (WK) trades at $71.53, up 1.95% with a bullish technical signal supported by moving averages. The company shows strong revenue growth with 2026 revenue reaching $966 million and net income turning positive at $47 million. Recent earnings beats and AI product innovations at Amplify 2026 conference highlight operational momentum. Analyst consensus remains strongly bullish with 16 buy ratings and an $86 price target representing 20% upside potential from current levels.
The outlook remains positive with continued earnings growth and AI-driven product expansion driving potential upside. Key risks include high valuation multiples (P/E 85.15) and competitive pressures in the regulatory technology space. The stock's technical positioning near support at $71 suggests near-term stability, while fundamental improvements support longer-term growth prospects.
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United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →Workiva is a leading provider of cloud-based platforms for complex reporting and compliance. It enables organizations to connect and manage data across financial reporting, ESG (Environmental, Social, and Governance), and GRC (Governance, Risk, and Compliance), serving as a single source of truth for auditable, transparent disclosures to regulators and stakeholders.
Read more on WK →