United Parcel Service Inc vs Workiva Inc — how do they compare? United Parcel Service Inc trades at $99.63 (market cap $84.41B), while Workiva Inc trades at $72.76 (market cap $3.96B). The key difference: United Parcel Service Inc is far larger — about 21.3× Workiva Inc's market cap, and United Parcel Service Inc pays a 6.61% dividend while Workiva Inc pays none. Which is the better fit depends on your goals.
| UPS | WK | |
|---|---|---|
Market Cap | $84.41B | $3.96B |
Volume | 2,288,643 | — |
Sector | Industrials | Technology |
52-Week High | $120.00 | $93.31 |
52-Week Low | $82.58 | $44.31 |
Enterprise Value | $108.43B | $3.94B |
Dividend Yield | 6.61% | — |
Signals from Pluang's Aura AI — not financial advice
UPS stock trades at $100.48, down 1.78% on the day, with a bearish technical signal from moving averages but neutral oscillators. Recent earnings beats in Q4 2025, Q1 2026, and Q2 2026 highlight operational strength, though revenue has declined from $100.3B in 2022 to $88.7B in 2025. The company announced a $2B+ global investment to enhance logistics and appointed a new Chief Global Operations Officer, signaling strategic shifts. Valuation metrics include a P/E of 18.68 and P/S of 0.95, with a dividend yield of 6.2% based on the $1.64 per share payout.
The outlook is mixed: analyst consensus leans neutral with a $117.90 price target, but risks include declining net income margins and high dividend payout ratios limiting investment flexibility. Upside potential exists from efficiency gains and global expansion, while macroeconomic pressures and competitive threats pose challenges for sustained growth.
Workiva (WK) trades at $73.71, down 3.71% today but showing strong fundamental momentum with three consecutive quarterly earnings beats. The stock maintains bullish technical positioning near key support at $72 with an overall bullish signal from moving averages. Recent Q2 2026 results showed 19% revenue growth to $255 million, exceeding guidance, while the company continues to expand its AI capabilities with new product launches.
The outlook remains positive with 89% analyst buy ratings and an $82.50 consensus target offering 12% upside. However, elevated valuation multiples (P/E 86.6) and negative 2025 net income present risks. Key catalysts include continued AI adoption and Q3 earnings, while competition and execution risks warrant monitoring.
Trailing returns across standard periods
United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →Workiva is a leading provider of cloud-based platforms for complex reporting and compliance. It enables organizations to connect and manage data across financial reporting, ESG (Environmental, Social, and Governance), and GRC (Governance, Risk, and Compliance), serving as a single source of truth for auditable, transparent disclosures to regulators and stakeholders.
Read more on WK →