United Parcel Service Inc vs Wayfair Inc — how do they compare? United Parcel Service Inc trades at $104.51 (market cap $89.09B), while Wayfair Inc trades at $103.55 (market cap $14.14B). The key difference: United Parcel Service Inc is far larger — about 6.3× Wayfair Inc's market cap, and United Parcel Service Inc pays a 6.26% dividend while Wayfair Inc pays none. Which is the better fit depends on your goals.
| UPS | W | |
|---|---|---|
Market Cap | $89.09B | $14.14B |
Volume | 2,288,643 | — |
Sector | Industrials | Consumer Cyclical |
52-Week High | $120.00 | $119.05 |
52-Week Low | $82.58 | $57.40 |
Enterprise Value | $113.11B | $16.48B |
Dividend Yield | 6.26% | — |
Signals from Pluang's Aura AI — not financial advice
UPS trades at $104.48, up 1.24% daily, with a bearish technical signal but recent earnings beats. Revenue declined to $88.66B in 2025, with net income margin at 5.08%, while valuation ratios like P/E of 19.42 and P/S of 0.99 suggest moderate pricing. The company maintains a strong dividend yield, with recent payouts of $1.64 per share, and analyst consensus is mixed amid cost-cutting efforts and Amazon volume reset.
Outlook is cautious due to margin pressures and competitive threats, but upside exists if operational efficiencies materialize. Risks include high debt-to-asset ratio of 33.02% and volatile cash flows. Analysts target $117.90 on average, implying potential growth, but investor sentiment remains divided given bearish technical trends.
Wayfair (W) trades at $106.59, up 2.44% today, showing strong momentum following better-than-expected Q2 2026 earnings. Technical indicators signal a bullish trend with the stock approaching key resistance levels. Fundamentally, the company delivered 7.5% year-over-year revenue growth in Q2 2026, though it continues to operate at a net loss margin of -2.49%. Recent news highlights strong U.S. segment performance and market share gains despite international challenges.
The outlook remains cautiously optimistic with analysts projecting 51.78% buy ratings and a $122 consensus price target, representing 14.4% upside potential. Key risks include persistent unprofitability, high debt-to-asset ratio of 95.11%, and uneven consumer demand. The stock's premium valuation at 151.17x EV/EBITDA requires continued execution on growth and margin expansion targets to justify current levels.
Trailing returns across standard periods
Latest headlines on both assets
United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →Wayfair is a global leader in home goods, operating a massive digital marketplace that connects millions of consumers with thousands of suppliers. It utilizes an asset-light, inventory-light model combined with a proprietary logistics network (CastleGate) and an accelerating brick-and-mortar presence to deliver an end-to-end shopping experience for everything from decor to full home renovations.
Read more on W →