Compare United Parcel Service Inc (UPS) vs Vital Farms Inc (VITL) Price & Performance
Price performance (Past 24H)
Key statistics
Key statistics
United Parcel Service Inc vs Vital Farms Inc — how do they compare? United Parcel Service Inc trades at $116.02 (market cap $96.18B), while Vital Farms Inc trades at $13.16 (market cap $590.45M). The key difference: United Parcel Service Inc is far larger — about 162.9× Vital Farms Inc's market cap, and United Parcel Service Inc pays a 5.8% dividend while Vital Farms Inc pays none. Which is the better fit depends on your goals.
| UPS | VITL | |
|---|---|---|
Market Cap | $96.18B | $590.45M |
Volume | 2,288,643 | — |
Sector | Industrials | Consumer Staples |
52-Week High | $120.00 | $52.41 |
52-Week Low | $82.58 | $8.28 |
Enterprise Value | $119.04B | $593.26M |
Dividend Yield | 5.8% | — |
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
Aura AI Summary
Signals from Pluang's Aura AI — not financial advice
UPS stock trades at $116.34, down 1.17% on the day, with a bullish technical signal from moving averages and neutral oscillators. Recent quarterly earnings have consistently beaten expectations, with Q2 2026 results due July 28, 2026. Revenue declined to $88.66 billion in 2025, but cost controls supported a net margin of 5.94% and strong ROE of 33.41%. The company maintains solid cash flow from operations of $8.45 billion and recently paid a $1.64 dividend.
Outlook is mixed: cost-cutting and potential Q2 earnings beat offer upside, but revenue pressure and Amazon's logistics expansion pose risks. Analysts are cautiously optimistic with a $112 consensus target, slightly below current price. Key investor focus is on Q2 results and updated guidance for second-half 2026 inflection point prospects.
No Aura AI signal available yet.
Returns comparison
Trailing returns across standard periods
Returns comparison
Trailing returns across standard periods
About United Parcel Service Inc
United Parcel Service, Inc. (UPS) delivers packages and documents throughout the United States and in other countries and territories. The Company also provides global supply chain services and less-than-truckload transportation, primarily in the US UPS's business consists of integrated air and ground pick-up and delivery network
Read more on UPS →About Vital Farms Inc
Vital Farms is a leading provider of ethically produced, pasture-raised eggs and butter in the United States. Operating as a Public Benefit Corporation, it manages a network of over 650 family farms to deliver high-welfare food products. It leverages a scalable 'asset-light' partnership model that prioritizes transparency and animal welfare to meet the growing consumer demand for clean-label and sustainable food sources.
Read more on VITL →
