Under Armour Inc Class A vs VF Corp — how do they compare? Under Armour Inc Class A trades at $4.92 (market cap $2.05B), while VF Corp trades at $14.52 (market cap $5.65B). The key difference: VF Corp is far larger — about 2.8× Under Armour Inc Class A's market cap, and VF Corp pays a 2.5% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals — on Pluang, investors hold Under Armour Inc Class A for 99 Days and VF Corp for 64 Days on average.
| UAA | VFC | |
|---|---|---|
Market Cap | $2.05B | $5.65B |
Volume | 13,461,776 | 6,542,273 |
Sector | Consumer Cyclical | Consumer Cyclical |
52-Week High | $8.14 | $21.55 |
52-Week Low | $4.17 | $12.62 |
Typical Hold Time | 99 Days | 64 Days |
Enterprise Value | $3.03B | $9.94B |
Dividend Yield | — | 2.5% |
Signals from Pluang's Aura AI — not financial advice
Under Armour (UAA) trades at $4.88 with no change in the latest session. The stock shows mixed signals with a bullish technical outlook but faces fundamental challenges including negative net income margin of -9.99% and declining revenue trends from $5.7B in 2024 to $5.2B in 2025. Recent earnings showed beats in Q4 2025 and Q2 2026 but a miss in Q1 2026. The company is undergoing brand transformation with product focus shifts amid softer demand.
Investment outlook remains cautious with analyst consensus at Buy (27%) but significant Hold ratings (57%). The $5.79 price target suggests 19% upside potential. Key risks include persistent revenue weakness, negative cash flow trends, and competitive pressures in the athletic apparel sector. Margin improvements offer potential upside if demand recovers.
VFC trades at $14.53, up 0.55% with a bullish technical signal from moving averages. The company reported mixed quarterly results, beating in Q4 2025 but missing in subsequent quarters. Revenue declined from $11.8B in 2022 to $9.5B in 2025, with net losses in recent years. Analyst consensus shows 41% buy ratings with an $18.33 price target, while the stock faces execution risks from Vans brand weakness despite stronger Outdoor segment performance.
The outlook remains cautious with valuation appearing reasonable (P/E 20.84, P/S 0.6) but dependent on successful turnaround execution. Key risks include persistent Vans weakness, high debt levels, and competitive pressures. Upside potential exists if management can stabilize revenue and improve profitability, but investors face significant execution uncertainty in the apparel sector.
Trailing returns across standard periods
Under Armour develops, markets, and distributes athletic apparel, footwear, and accessories in North America and other territories. Consumers of its apparel include professional and amateur athletes, sponsored college and professional teams, and people with active lifestyles. The company sells merchandise through direct-to-consumer, including e-commerce and more than 400 combined factory house and brand house stores, and wholesale channels. Under Armour also operates a digital fitness app called MapMyFitness. The Baltimore-based company was founded in 1996.
Read more on UAA →VF designs, produces, and distributes branded apparel and accessories. Its largest apparel categories include action sports, outdoor, and workwear. Its portfolio of about a dozen brands includes Vans, The North Face, Timberland, Supreme, and Dickies. VF markets its products in the Americas, Europe, and Asia-Pacific through wholesale sales to retailers, e-commerce, and branded stores owned by the company and partners. The company has grown through multiple acquisitions and traces its roots to 1899.
Read more on VFC →