Under Armour Inc Class A vs VICI Properties Inc — how do they compare? Under Armour Inc Class A trades at $5.24 (market cap $2.48B), while VICI Properties Inc trades at $26.03 (market cap $28.71B). The key difference: VICI Properties Inc is far larger — about 11.6× Under Armour Inc Class A's market cap, and VICI Properties Inc pays a 6.9% dividend while Under Armour Inc Class A pays none. Which is the better fit depends on your goals.
| UA | VICI | |
|---|---|---|
Market Cap | $2.48B | $28.71B |
Sector | Consumer Cyclical | Real Estate |
52-Week High | $7.88 | $33.78 |
52-Week Low | $3.96 | $25.94 |
Enterprise Value | $3.46B | $46.26B |
Dividend Yield | — | 6.9% |
Signals from Pluang's Aura AI — not financial advice
Under Armour (UA) trades at $5.925, down 5.2% with bearish technical signals. The company reported mixed Q2 2026 results with an earnings beat but faces revenue declines and negative profitability metrics. Recent news highlights lowered fiscal 2027 revenue outlook due to softer consumer demand in key markets. Cash flow remains negative with significant operational challenges.
The outlook remains challenging with declining revenue trends and negative margins. While analyst consensus shows mixed sentiment, the stock faces headwinds from competitive pressures and execution risks. Investment opportunity exists only for those betting on a successful turnaround despite current fundamental weaknesses.
VICI Properties trades at $26.74, up 0.66% today, with a neutral technical signal and strong fundamentals including a 67.5% net income margin and a P/E of 10.1. Recent Q2 2026 earnings showed an EPS miss but revenue beat, while the company raised its full-year AFFO guidance. A $1.75 billion note offering in August 2026 supports capital deployment.
The outlook remains positive with a 76.9% analyst buy rating and a $29.83 consensus price target, offering potential upside. Risks include earnings volatility and high debt, but the near 7% dividend yield and stable cash flows provide investor appeal in the REIT sector.
Trailing returns across standard periods
Latest headlines on both assets
Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →VICI Properties is an S&P 500 experiential real estate investment trust (REIT) that owns one of the largest portfolios of market-leading gaming, hospitality, and entertainment destinations, including Caesars Palace and MGM Grand. It utilizes a long-term, triple-net lease model to provide stable, inflation-protected income, serving as the primary landlord for the 'experience economy' while diversifying into non-gaming sectors like wellness, youth sports, and luxury resorts.
Read more on VICI →