Under Armour Inc Class A vs Upstart Holdings Inc — how do they compare? Under Armour Inc Class A trades at $7.18 (market cap $3.07B), while Upstart Holdings Inc trades at $29.3 (market cap $2.76B). The key difference: Under Armour Inc Class A and Upstart Holdings Inc are close in size by market cap, and Under Armour Inc Class A is trading nearer its 52-week high, Upstart Holdings Inc nearer its low. Which is the better fit depends on your goals.
| UA | UPST | |
|---|---|---|
Market Cap | $3.07B | $2.76B |
Sector | Consumer Cyclical | Financials |
52-Week High | $7.88 | $84.13 |
52-Week Low | $3.96 | $24.22 |
Enterprise Value | $4.70B | — |
Signals from Pluang's Aura AI — not financial advice
Under Armour (UA) trades at $7.13, down 2.06% on the day, with a bullish technical signal from moving averages but mixed oscillators. The company reported a net loss of $201.27 million for 2025, with revenue of $5.16 billion, and faces declining revenue projections for 2026. Recent news includes a Dodge collaboration and an upcoming Q1 2027 earnings call on August 7, 2026.
The outlook remains challenged by negative profitability and cash flow, though analyst consensus leans slightly bullish with 40.3% buy ratings. Key risks include sustained revenue declines and high debt, while potential upside hinges on successful execution of premium product focus and inventory management strategies.
No Aura AI signal available yet.
Trailing returns across standard periods
Latest headlines on both assets
Under Armour is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Built on the 'technical' performance of synthetic fabrics, the company is currently undergoing a multi-year brand evolution centered on premium product innovation, operational rigor, and a renewed focus on its North American core under the guidance of founder Kevin Plank.
Read more on UA →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →