Unity Software Inc vs Upstart Holdings Inc — how do they compare? Unity Software Inc trades at $44.33 (market cap $19.31B), while Upstart Holdings Inc trades at $29.12 (market cap $2.91B). The key difference: Unity Software Inc is far larger — about 6.6× Upstart Holdings Inc's market cap, and Unity Software Inc is trading nearer its 52-week high, Upstart Holdings Inc nearer its low. Which is the better fit depends on your goals.
| U | UPST | |
|---|---|---|
Market Cap | $19.31B | $2.91B |
Sector | Technology | Financials |
52-Week High | $49.47 | $73.76 |
52-Week Low | $17.13 | $24.22 |
Enterprise Value | $19.19B | — |
Signals from Pluang's Aura AI — not financial advice
Unity Software (U) trades at $44.11, up 2.34% on the day, with a bullish technical signal from moving averages but overbought RSI levels. The company reported strong Q2 2026 earnings, beating estimates with revenue growth of 24% year-over-year, driven by its Vector advertising platform. Despite negative net income margins, cash flow from operations improved to $423 million in 2025, and analyst consensus remains strongly positive with a $47.45 price target.
The outlook is optimistic due to accelerating AI platform growth and margin expansion, but risks include persistent unprofitability, high valuation multiples, and competitive pressures. Upside potential exists if the company achieves GAAP profitability as guided, while downside could stem from execution missteps or macroeconomic headwinds affecting ad spending.
Upstart trades at $29.23, down 3.24% today, with a bearish technical signal despite recent Q2 2026 earnings beat showing 42% revenue growth and return to GAAP profitability. The stock faces valuation compression concerns with a P/E of 57.48, while analyst consensus remains divided with a $47.20 price target suggesting significant upside potential from current levels.
The outlook balances strong AI-driven loan origination growth against persistent earnings misses and negative cash flow from operations. Key risks include high short interest at 27% and sensitivity to interest rate environment, though institutional sentiment appears cautiously optimistic given the 45% buy rating distribution.
Trailing returns across standard periods
Unity Software Inc provides a software platform for creating and operating interactive, real-time 3D content. The platform can be used to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices. The business is spread across the United States, Greater China, EMEA, APAC and Other Americas, of which key revenue is derived from the EMEA region. The products are used in the gaming industry, architecture and construction sector, animation industry, and designing sector.
Read more on U →Upstart Holdings Inc provides credit services. The company provides a proprietary, cloud-based, artificial intelligence lending platform. The platform aggregates consumer demand for loans and connects it to the network of Upstart AI-enabled bank partners. The revenue of the company is primarily comprised of fees paid by banks.
Read more on UPST →