TAKE-TWO INTERACTIVE SOFTWARE, INC Common Stock vs Zeta Global Holdings Corp — how do they compare? TAKE-TWO INTERACTIVE SOFTWARE, INC Common Stock trades at $236.11 (market cap $44.37B), while Zeta Global Holdings Corp trades at $21.2 (market cap $5.32B). The key difference: TAKE-TWO INTERACTIVE SOFTWARE, INC Common Stock is far larger — about 8.3× Zeta Global Holdings Corp's market cap. Which is the better fit depends on your goals.
| TTWO | ZETA | |
|---|---|---|
Market Cap | $44.37B | $5.32B |
Sector | Media | Technology |
52-Week High | $262.29 | $25.24 |
52-Week Low | $189.69 | $14.55 |
Enterprise Value | $45.34B | $5.23B |
Signals from Pluang's Aura AI — not financial advice
Take-Two Interactive (TTWO) trades at $235.93, down 0.31% on the day, with a neutral technical signal despite recent earnings beats. The company shows strong revenue growth to $5.63 billion in 2025 but faces profitability challenges with a net income margin of -4.48%. Analyst sentiment remains overwhelmingly positive with a 78.95% buy rating and a consensus price target of $302.50, driven by anticipation for Grand Theft Auto VI.
The outlook hinges on GTA VI execution, with potential for significant upside if launch succeeds, but risks include persistent negative cash flow from operations and high debt levels. Investors should weigh strong analyst confidence against fundamental weaknesses in profitability and cash generation.
Zeta Global (ZETA) trades at $21.34, down 1.57% on the day, with a neutral technical signal and bullish moving averages. The company reported strong revenue growth, with Q1 2026 EPS beating estimates, but remains unprofitable with a net margin of -1.61%. Recent news highlights a strategic AI partnership with Palantir, positioning Zeta for accelerated growth in marketing technology infrastructure.
The outlook is mixed: analyst consensus is strongly bullish with a $27.50 price target, but profitability concerns and margin pressure pose risks. The stock offers growth potential through AI adoption and partnerships, yet investors must weigh execution risks against transformative opportunities in a competitive sector.
Trailing returns across standard periods
Latest headlines on both assets
Found in 1993, Take-Two consists of three wholly owned labels, Rockstar Games, 2K, and Zynga. The firm is one of the world's largest independent video game publishers on consoles, PCs, smartphones, and tablets. Take-Two's franchise portfolio is headlined by Grand Theft Auto (345 million units sold) and contains other well-known titles such as NBA 2K, Civilization, Borderlands, Bioshock, and Xcom. Zynga mobile titles include Farmville, Empires & Puzzles, and CSR Racing.
Read more on TTWO →Zeta Global is a leading data-driven marketing technology company that provides an omnichannel AI Marketing Cloud. By leveraging a proprietary data cloud of over 2.4 billion deterministic identities, it enables enterprise brands to acquire, grow, and retain customers through predictive intelligence and automated, agentic workflows.
Read more on ZETA →