Trade Desk Inc vs Yum China Holdings Inc — how do they compare? Trade Desk Inc trades at $18.25 (market cap $8.76B), while Yum China Holdings Inc trades at $43.91 (market cap $15.09B). The key difference: Yum China Holdings Inc is the larger of the two by market cap, and Yum China Holdings Inc pays a 2.64% dividend while Trade Desk Inc pays none. Which is the better fit depends on your goals.
| TTD | YUMC | |
|---|---|---|
Market Cap | $8.76B | $15.09B |
Sector | Technology | Consumer Cyclical |
52-Week High | $89.76 | $57.95 |
52-Week Low | $17.33 | $40.18 |
Enterprise Value | $7.78B | $15.98B |
Dividend Yield | — | 2.64% |
Trailing returns across standard periods
Latest headlines on both assets
The Trade Desk Inc is engaged in providing a technology platform for ad buyers. Through its cloud-based platform ad buyers can create, manage, and optimize data-driven digital advertising campaigns across ad formats and channels, including display, video, audio, in-app, native and social, on a multitude of devices. Its products include Data Management Platform, Cross-Device Targeting, Video Advertising, Mobile Advertising, and others.
Read more on TTD →With almost 10,600 units and USD 9.5 billion in systemwide sales in 2020, Yum China is the largest restaurant chain in China. It generates revenue through its own restaurants and franchise fees. Key concepts include KFC (7,166 units) and Pizza Hut (2,355), but the company's portfolio also includes other brands such as Little Sheep, East Dawning, Taco Bell, Huang Ji Huang, COFFii & Joy, and Lavazza (collectively representing about 985 units). Yum China is a trademark licensee of Yum Brands, paying 3% of total systemwide sales to the company it separated from in October 2016.
Read more on YUMC →